Blake Sims, Former Alabama Crimson Tide Football Quarterback, Appointed as New Athletic Director, Marking a Historic Transition in Tar Heels Athletics Leadership
In a groundbreaking move that has taken the college sports world by surprise, the University of North Carolina at Chapel Hill has appointed Blake Sims, former Alabama Crimson Tide quarterback, as its new Athletic Director.
This historic decision marks a new chapter in Tar Heels athletics, as Sims becomes the first former SEC quarterback to lead athletic operations at a major ACC institution.
Sims, best known for leading Alabama to an SEC Championship and a berth in the inaugural College Football Playoff in 2014, brings a dynamic blend of leadership, experience, and fresh perspective to his new role. While many remember him for his on-field success, Sims has spent the past several years building a reputation off the field as a mentor, coach, and sports administrator.
His rise through the ranks of athletic leadership has been fueled by a deep commitment to student-athlete development, diversity in sports, and strategic program building.
The announcement comes at a pivotal time for UNC Athletics. With increased pressure on collegiate programs to maintain competitiveness while fostering academic and personal growth among student-athletes, Sims’ appointment signals a clear shift toward innovative, inclusive leadership. His experience as a high-profile athlete from one of college football’s most storied programs gives him a unique lens on what it takes to succeed both on and off the field.
“I’m honored to join the Tar
