WELCOME BACK HOME! UNC Basketball Announces The Return of Former Legend James Worthy Who Will Take the Role of General Manager and Executive Director
Chapel Hill, NC – June 24, 2025 – In a move that has sent shockwaves through the college basketball world and electrified Tar Heel fans across the globe, the University of North Carolina has officially announced the return of one of its most iconic alumni, James Worthy. The Hall of Famer and Tar Heel legend will join the UNC basketball program as its General Manager and Executive Director, a newly created dual role that marks a bold step forward for one of college basketball’s most storied institutions.
The announcement was made during a special press conference held at the Dean E. Smith Center earlier today, with UNC Chancellor Kevin Guskiewicz, Athletics Director Bubba Cunningham, and Head Coach Hubert Davis on hand to welcome Worthy back home.
“This is where it all began,” said Worthy, visibly emotional. “Carolina is in my blood. This is more than basketball — this is family, tradition, and the pursuit of excellence. I’m honored and ready to help guide this program into a new era.”
Worthy, a native of Gastonia, North Carolina, starred at UNC from 1979 to 1982, famously leading the Tar Heels to a national championship in 1982 alongside Michael Jordan and Sam Perkins. He was named the Final Four’s Most Outstanding Player that year before going on to enjoy a stellar 12-year NBA career with the Los Angeles Lakers, where he won three NBA championships and earned the nickname “Big Game James.”
In his new role, Worthy will serve as a liaison between the basketball program and the athletic department, oversee recruitment strategy, NIL (Name, Image, and Likeness) guidance, alumni engagement, and player development initiatives. He will also provide strategic insight and mentorship for both players and coaching staff.
“James brings a championship mindset, invaluable experience, and a deep love for Carolina basketball,” said Head Coach Hubert Davis. “Having him on board is a game-changer. He understands the pressure, the legacy, and the opportunity that comes with wearing Carolina blue.”
The newly created executive position is seen as part of UNC’s broader efforts to adapt to the evolving landscape of college athletics. With NIL deals, transfer portal movements, and player branding becoming increasingly important, having a high-profile figure like Worthy in a leadership role is expected to give the Tar Heels a major advantage on and off the court.
Worthy has spent recent years as an NBA analyst with Spectrum SportsNet in Los Angeles and has served as a mentor for young players in the Lakers organization. His return to the collegiate level signals a renewed commitment to giving back to the university that helped launch his legendary career.
“I’ve learned from legends. I’ve played with Magic. I’ve worked under Pat Riley. I know what a winning culture looks like,” Worthy said. “We’re going to build something that honors the past but isn’t afraid of the future.”
The reaction from fans and alumni has been swift and overwhelmingly positive. Social media exploded with tributes, highlight reels, and heartfelt messages celebrating the homecoming of a true Tar Heel hero.
Michael Jordan, Worthy’s former teammate and longtime friend, shared a short but powerful message on Instagram: “Carolina got its heart back. Welcome home, Big Game.”
Worthy’s official start date is July 1st, just in time to oversee summer workouts, assist with incoming freshman integration, and play a key role in shaping UNC’s recruitment for the 2026 class. He is also expected to be heavily involved in the team’s NIL collective initiatives and community outreach.
As the Dean Dome buzzes with renewed hope and excitement, one thing is certain — the return of James Worthy marks a powerful new chapter in the storied saga of UNC basketball. With his wisdom, charisma, and relentless pursuit of greatness, the Tar Heels seem poised to rise once again.
Welcome back home, Big Game.
